Blogging can be a key part of making your website stand out! Delivering fresh, engaging content regularly is what keeps people coming back to websites time and time again. Read on to see what it takes to produce a high-quality blog, and what the benefits are for your website.
Be a Regular
If people come back to your site over and over and see the same content, eventually, they’ll stop coming back because they’ll think you have nothing new to say; because that’s what you’re showing them. It’s essential to have a regular blogging schedule and stick to it, no matter what – if you can do this, you’ll be an all-star blogger; everything else can be learned.
When rolling out your blog, think carefully about how much time you have to devote to this project. It’s not a good sign to promise readers a daily blog post and then have to cut back to weekly or monthly blog posts. There’s no need to go overboard in blog post length. In many cases, 500-1,000 words is sufficient. If there’s a really complex or detailed topic you want to cover, break it up into a series, and cover it in chunks. It’s always more popular to give folks more stuff than take stuff away. Whatever schedule you decide, just stick to it.
Publishing new content regularly can also help boost the search engine ranking for your website. In general, sites where there’s original content added more often tend perform better in search engine algorithms, which means more visibility and web traffic for you! This can make a huge difference if your website relies on paid advertising for revenue.
Your website may be pretty, but pretty doesn’t keep people coming back like content does. Crafting a quality blog where website visitors know they’ll get good stuff every time they come by can make or break your website. And part of quality content is simply writing well. You don’t need to be the best, but you do need to have a basic grasp of English and run a spell-check on your work before you post it to the blog.
Folks generally appreciate a friendly, informal tone. The level of casual that you can enjoy is dictated slightly by what kind of blog you’re running. For example, a blog belonging to a medical practice is probably going to be more formal than a blog belonging to an athlete, artist, or children’s musical performer.
Writing for the web is a little different than what you might be used to. Short paragraphs are key. A lot of folks tend to skim when they read online. Make it easy on them. Got a lot of information to share? Use bullet points or headers for clarity. If you’re ever in doubt that you’ve explained something well, try again. It’s better to err on the side of making everything easy to understand. If folks are frustrated, they might give up.
It’s easy to get caught up in the enthusiasm of starting a new project. And at first look, you may have lots of ideas on what to write about. But you might be surprised at how quickly you burn through them. And some of them just might not pan out. It’s a good idea to develop an editorial calendar for yourself. It sounds much fancier than it is – even if it’s notes scribbled on the back of a napkin, map out a big-picture look at what kind of content you need and when.
Is your website on a topic that has a seasonal shift in focus? Is there new information in the industry that you can cover every month? Week? Day? Having a general idea of what you’re writing about and when can help you overcome writer’s block, and make blogging less of a chore. It can also help you space out the work so that you’re not working in a rush all the time.
More Than Words
The old adage about a picture being worth a thousand words holds up online, too. In addition to great content, great photos can boost engagement with your readers, and also make your blog posts more noticeable when they’re shared via social media.
Don’t worry if you’re not a whiz with a camera. There are lots of places to get public domain images that can be used freely, such as Wikimedia Commons, Pixabay, and Morgue File. You can also do a simple Google search where you set the search parameters to include images marked with the appropriate usage rights under the search tools tab.
Boost Your Social Media Reach
When you’re churning out new blog posts every day, work smarter! Make that blog content work for you, too. Once you hit publish, share that link to your blog post through your social media accounts. Make sure you use effective hashtags, too, so that your posts are searchable. As your social media post is shared, you may find an increase in your web traffic, and a bounce in the number and variety of website visitors you have. And if they find you and like your content enough, they’ll be back!
Increasing your social media reach can be as easy as simply interacting with those who follow your social media posts. Strike up a conversation, no matter how brief. Acknowledge what they’ve done for you (sharing a link to your work and website) and thank them for it. People love to feel noticed and appreciated!
Take Your Website to the Next Level Through Blogging
Becoming a better blogger can have real benefits for your website. By posting new content often, you can improve your site’s ranking in search engine results, and better engage with your website’s visitors, who will come back again and again. To start or improve your blog, it’s a good idea to decide how frequently you’ll publish. Map out your planned content using an editorial calendar. Use a friendly writing style and proofread your work, and don’t forget how important images are, too! Finally, spread the good news about your blog via social media outlets, and interact with your new fans.