Did you know that a lot of people are finding success in reselling VoIP services?
And it’s not hard to see why the business model works. It can be customized to respond to the needs of any type of business. But more importantly, a subscription to it entails a recurring fee from them. This means constant commission for you.
Because of the nature of VoIP services, the cost of client acquisition becomes more insignificant the longer you retain the client.
That’s why more than anything, it’s very crucial that you only partner with a reliable VoIP provider like Betacompany. This will help ensure that the clients you’ve gotten will stay for a long time.
Plus, they also have a generous commission system! For you, it only means one thing: more money for every sale!
However, having a good service to sell wouldn’t guarantee you sales. So although finding a reliable VoIP reseller services provider is necessary, you might also want to try out these tips:
1. Know that positioning is everything
Sometimes, it all comes down to branding. This would be the brunt of the work since nothing is actually spent in developing the product. All that’s already been done for you!
Because what you’re selling is efficiency, we suggest that you go with a more serious tone. But serious doesn’t have to be boring! It’s still possible to be distinct without losing that air professionalism expected when you’re selling something made for efficiency.
Apart from your ability to deliver consistent messaging, this would also affect how you design your ads. Slowly build on creating a brand stylebook so when you expand, the people you’d hire would also know what to do.
When you create your ads, don’t be afraid to play around with the words and see which would resonate with your audience.
But again, consider what you want to be known for. Do you want to be known for constantly giving massive discounts? Or do you want to get them on board with a one-time special offer?
It’s up to you. But know that this will have a huge effect on your sales and how your target market sees you.
2. Think about reselling other related products
There will always be an argument for being a generalist. But who doesn’t like to have the confidence of getting everything in one place?
If a customer trusts you already, they’re also very likely to purchase more from you in the future. And as flexible as VoIP may be, there are just so many upgrades that your client would agree to. After all, the point is to help them create the perfect communication system for them.
That’s why it’s a good idea to resell related products. Not only would this augment your income, but it would also make you more attractive to clients who are looking to simplify their purchase by getting everything in one place.
If you own an IT company, you don’t need to do this anymore. The services you offer would already have the desired effect.
3. Emphasize on security
Despite knowing the cost advantages of switching to VoIP, there are still a lot of business wonders hesitant to make this next move. Logically, it doesn’t make sense to basically turn down more money.
So there must be something else that they’re concerned about. The biggest concern is security. They believe that since it exists on the internet, it’s more susceptible to attacks. But to be fair, the same could be said for everything else they use the internet for.
To make them feel more comfortable, discuss in detail how their data is being protected.
For example, do you offer end-to-end encryption? What kind of security measures are employed to keep their information safe? How is their data backed up?
If you can address their security concern, they will be more likely to say yes to trying out VoIP. After all, they wouldn’t be willing to compromise security for efficiency.
4. Be the expert!
This doesn’t mean putting out everything you know about VoIP out there. That would just confuse everyone who would visit your site.
Being an expert doesn’t just mean having the wealth of information available. It also means knowing how to organize the information at hand so that it makes sense to your customers.
But the truest test of expertise is how well you could answer this question: what do you recommend that this certain business get?
You should also be able to explain your recommendation. Our suggestion is for you to offer free consultation or assessment to your leads. This will help demonstrate your expertise while also bringing them closer to a sale.
Stack the odds in your favor! By implementing these tips, you’d always be a little closer to generating more sales.